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 "a revelation in perfumery"

natural attars

These attars are for those who insist on natural, genuine perfume materials like deer musk and botanical essential oils. Choose from the offerings below to experience the difference yourself.

ABOUT NAtural Attars

ABOUT

The word attar, also called otto and ottar, is derived from the Arabic itir, which simply means perfume. But don’t let the name fool you into thinking attar is simply an exotic word for what we call perfume today.

In contrast to the watery, alcohol-based “juices” of post-Chanel perfumery, natural attars are unapologetically rich, potent, even viscous, often both in terms of scent and physical consistency. As is the case with fine agarwood, “nectar” seems more appropriate a term than “juice” when referring to the stuff in the bottle.

Attars at Zaza are for those who see past the sterile artifice of modernity, craving instead the pre-19th century origin of perfume, which is to say perfume as it was before aldehydes were discovered and Frankenstein was released to the public. These are rounded, supple compositions—some traditional, others modern in character.

BENEFITS

I look at attar as the basis of perfume, the original perfume if you will. It was developed in the Muslim world in the 10th century, by the physician and polymath known as Ibn Sina, at a time when perfume in general was valued for its practical uses in devotion and health, in addition to its being an essential part of personal hygiene.

Characterized by delicately extracted botanicals and florals, as well as potent animalics such as musk and ambergris, attars became the preeminent form of perfume throughout the east. Ibn Sina himself formulated multiple remedies for medical conditions with attars based on the Greek, Indian, and Chinese systems of medicine, the prevailing standards at the time.

Yet it was in 16th century India that attar production would be honed to perfection by the fragrance masters of the Mughal empire. Their refined aromatic compositions, popular among rulers, healers, and spiritual seekers alike, further enhanced the profile of attar as a marker of gentility.

CUSTOMER REVIEWS

Love it, insanely good. Genius.

— Brian, USA

The smell (of Sultan Musk Attar) is quite divine. Thank you.

— Angie, UK